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Free guided sample

Learn → Ask → Build

Two complete chapters, three grounded ASK sessions each month, and an editable working file. Enough to apply the method to one real decision before you buy.

Tell us where to send it. You'll get the two chapters, the editable SCQA file, and two short follow-ups. No more than that.

What a page looks like

The sample is the real thing — typeset exactly as the full edition.

Two spreads from later in the book. Every chapter carries a decision card, a worked example from real programs, and diagrams and tables you can lift straight into a steering deck.

Page from the root-cause chapter, showing a KPI tree diagram and decomposition table.Page from the vendor lifecycle chapter, showing a Five Forces diagram and analysis table.
01

Learn the method

Read From mess to recommendation and see why a visible method creates credibility across operator, advisor, and vendor roles.

Read Chapter 1
02

Route the problem

Use the three problem types and six-step route to select the right analytical start before reaching for a solution.

Read Chapter 2
03

Ask about real work

Describe a live challenge. ASK identifies the route, recommends source chapters, and returns a working plan.

Try ASK

ASK Advisor · included

The whole method, pointed at your problem in 60 seconds

Type the mess as you'd say it out loud. ASK routes it to the right decision path, returns a step-by-step working plan, and cites the exact chapters and templates behind every step — grounded in all 31 chapters, never invented.

31
Chapters grounding it
9
Tools it routes to
20
Analyses included

Describe a live challenge — one or two sentences is enough.

Or start from an example